In order to rank on the first page of search engines, such as Google & Bing, you need to map out a keywords strategy relevant to your business & services.
These keywords will then tell Google what search term it should rank your webpage on – but this is totally at Google’s discretion. The quality of the content on that page also has a big part to play in where Google will rank your website.
So How Do You Find The Right Keywords For Your Webpage?
- Use a keyword planner tool – such as explorer (this tool allows you to perform up to 10 searches per month for free)
- Think about using long-tail keywords – these are usually a phrase of words or a question that people are searching for. These can be difficult to find but are less populated than a single keyword and still yield high search volumes. They will help you rank nearer the top in the short term.
- Think about any sub-categories inside your main categories to give you an added SEO boost – These will help your bigger category pages gain more authority in the Google rankings.
We can give you the right tools & consultation you need to find your keywords and boost your domain up the Google rankings to the first page. See more about our SEO platform or contact us for more information.