The internet has caused a total change in the way many of us purchase items and look for information. In addition, over 80% of the people who use the internet have made at least one online purchase in the course of their life – with this figure increasing annually. With this much consumer power, it’s essential for any size business to have an internet presence to remain competitive within its own industry – Have a look at the benefits of a website & how it could help your business.
Keep your Customers Updated with your Contact Information
Having an active website is important even for small, local companies. With no company website design, these customers might not even be able to contact or find the business. Search engines like Google are heavily focusing on local results, thus a website is much more significant if you’re a local company.
Reach Out to All Corners of the World
You may not want to sell worldwide but a website also gives your business more chance of reaching a bigger audience – in your town, county & nationally!
Benefits of a website is the nature of being online 24/7 – meaning that potential customers have the ability to shop & enquire outside of your traditional opening hours.
After a business has a live website, it gives them the ability to communicate with their customers instantly. It also allows the business to provide information about upcoming sales, new products & promotional offers instantly. This can eliminate the need to rely solely on expensive mailings and flyers. Blog integration to social media is also another important factor to easily share content that may help convert potential customers.
A business website can cost very little to run. Considering the ability of a company website, the return-on-investment is higher than other advertising methods in most cases. A website should be a sales tool, describing products and services and generating leads from that information.
Attract New Clients
One of the very best reasons for a professional web design is the capacity to attract new clients. As consumers surf the world wide web, they will have access to the businesses products, services or information, where otherwise they may not have even known the business existed.
Know Your Customers
Businesses have the ability to track who is seeing its website and who’s making purchases. The data collected can provide valuable information to the business that will enable them to target their current and potential customers using tracking software.
Growing your Email List
Built in to your website, you can use subscription forms to capture the contact details of subscribers. This allows you to focus on email marketing to send out special offers, seasonal changes, newsletters, personalised messages etc.
After a website goes live, it requires very little upkeep to keep on an everyday basis. This makes it a simple way to advertise without taking too much time off in the daily operations of the company. Although you can’t neglect your site, setting up a content strategy so that you are providing consistent and regular updates to your website to help keep your website fresh & regularly crawled by search engines.
It is easy to see why the benefits of a website & why it is so important for each business to have a website for your business. Without a website, your business may be losing out on potential sales and clients. If your business does not have a website yet then contact us today and we will be pleased to help you.